Others deliver leads.
We fill your cart with deals.
Google Ads campaigns optimized for pipeline value in your CRM — not for the cheapest click.
Your CRM is full.
Your sales team still isn’t.
of inquiries your sales team discards as unusable — despite a falling CPL.
is what most agencies optimize: cost-per-lead. The wrong one.
revenue visibility: the monthly report ends at the click, not the deal.
Optimize for leads, you get leads. Optimize for pipeline, you get deals.
We work before you pay.
No pitch deck, no setup fee, no 12-month contract. We flip the order:
Free Ads audit
- ›Account structure & keywords
- ›Conversion-tracking check
- ›Honest analysis with real numbers
First campaign. Built.
- ›Keyword research & ad copy
- ›Bidding strategy & tracking
- ›You only pay your ad budget
The campaign decides.
- ›It builds pipeline → retainer
- ›It delivers nothing → we part ways
- ›The learnings are yours
Test-campaign budget
For the free test campaign we need ≈ €1,500/month in ad budget. Below that, Google delivers too little data to learn on pipeline seriously.
Ongoing engagement
For the monthly retainer we work from €5,000 ad spend — only then is pipeline optimization statistically sound.
How your pipeline develops
Realistically, over 12 months — from audit to predictable pipeline. No hockey-stick fairy tales.
Audit & setup
Account analysis, clean tracking, HubSpot connected.
Test campaign live
First search campaign, from €50/day ad spend.
First signals
Search-term mining, negative lists, first SQLs in the CRM.
Pipeline optimization
tROAS/tCPA on real CRM data. ROAS climbs noticeably.
Scaling
Budget expansion, new campaign types, predictable pipeline.
Run your own case
Industry-typical conversion rates, your budget, your deal size and closing rate. The numbers are benchmarks — in the audit we replace them with your real ones.
Your assumptions
Illustrative benchmark calculation based on industry-typical values. No guarantee of results — in the free audit we calculate with your real account and CRM data.
We optimize for revenue.
That only works when you can see it.
FillcartWhat we actually do
Campaign management
Build & optimization across all types: Search, Performance Max, Shopping, Display, Video, Demand Gen.
Keyword & search-term opt.
Ongoing search-term mining, negative lists, match-type strategy.
Conversion & pipeline tracking
Clean tracking setup, HubSpot integration, offline-conversion import.
Budget & bid management
Pacing, tROAS/tCPA control based on real pipeline data.
Transparent reporting
Reports with the numbers your CEO understands: pipeline, revenue, ROI.
SEO & AEO as a complement
Visibility in classic Google and in AI search (ChatGPT, Perplexity, AI Overviews).
Not a 40-person agency.
One operator.
Fillcart is the agency of Andre Schüler. No junior learns on your budget — whoever runs the audit also builds your campaigns and sits in every call.
- Head of Marketing · Legal-Tech SaaS
- Head of SEO · Matrix42
- HubSpot Consultant · B2B Enterprise
HubSpot Solutions PartnerHonest answers
Because it’s the most honest sales argument we know. If our work delivers nothing, you shouldn’t pay. If it builds pipeline, you’ll want more of it — and for that we don’t need salespeople.
There are two honest limitations: you pay your advertising budget to Google yourself (it was always your money). And we work from €5,000 monthly ad spend, because below that, pipeline optimization doesn’t work cleanly on a statistical level.
For the free test campaign we plan for at least €50 daily budget — around €1,500 a month. Below that, Google collects too little conversion data to learn on pipeline seriously.
Then we part ways with no invoice. The audit, campaign structure and all learnings are yours. Our risk, not yours.
No. HubSpot is our home turf and the fastest route to pipeline optimization. With other CRMs we work via offline-conversion imports — a bit more manual work, same principle.
E-commerce with a pure ROAS focus under €5,000 budget, local service providers with €500 budgets, and anyone who wants a “leads at any cost” approach. There are cheaper providers for that.
Find out what your account can really do.
30 minutes, zero euros. Worst case: you learn everything’s running well. Best case: we capture the pipeline that’s being left on the table.
Request sent.
We’ll get back to you within one business day — with the first things we noticed in your account.