1. Provider
2. Services
FILLCART LLC plans, builds, manages and optimizes Google Ads campaigns for business (B2B) clients and provides related performance reporting. Work is carried out on the client's own Google Ads account, which is linked to our Google Ads Manager Account (MCC) via the standard Google account-linking process. To operate efficiently we use our own internal tooling ("Fillcart Ads Manager") which connects to the Google Ads API for campaign management and reporting. The exact deliverables of an engagement are defined in the individual agreement.
3. Engagement & fees
The free audit and the setup of a first test campaign are provided at no charge and without obligation. Ongoing management is provided against a monthly fee agreed in writing, typically from $5,000 in monthly ad spend. Fees are exclusive of any applicable taxes. Either party may end an ongoing engagement in accordance with the individual agreement.
4. Advertising budget
The advertising budget (media spend) is billed by Google directly to the client and is not part of our management fee. The client remains the account holder and payer for all media spend. We do not resell advertising inventory.
5. Client responsibilities
- Grant and maintain the necessary access to the Google Ads account (and, where agreed, the CRM).
- Provide accurate information, brand assets and any legally required approvals for ad content.
- Ensure the advertised offers and landing pages comply with applicable law and Google Ads policies.
6. Deliverables & intellectual property
Campaign structures, ad copy and reports created for the client within an engagement belong to the client and remain accessible in the client's own Google Ads account. Our internal tooling, methods and templates remain our property.
7. Third-party platforms
Our services rely on third-party platforms (in particular Google Ads and, where used, HubSpot). Their availability, policies and pricing are outside our control, and the client's use of those platforms is subject to the respective provider's terms.
8. No guarantee of results
Advertising performance depends on many factors outside our control (auction dynamics, market demand, the client's offer and sales process). We apply professional care and industry best practice but do not warrant any specific result, ranking, conversion volume or return. Illustrative figures on this website are benchmarks, not promises.
9. Limitation of liability
To the extent permitted by law, FILLCART LLC is liable only for damages caused intentionally or by gross negligence. Liability for slight negligence is limited to the breach of essential contractual obligations and to the foreseeable, typical damage. We are not liable for media spend billed by Google or for the acts of third-party platforms.
10. Confidentiality & data
Each party keeps the other's confidential information secret. Client account data is used solely to manage and report on that client's own account; it is never shared with other clients or resold. Details on data processing are set out in ourPrivacy Policy.
11. Changes
We may update these terms; the version in force is the one published here at the time an engagement is agreed. Material changes to an ongoing engagement are agreed in writing.
12. Governing law
These terms are governed by the laws of the State of Wyoming, USA, without prejudice to any mandatory consumer-protection provisions applicable at the client's place of business. Mandatory statutory rights remain unaffected.
13. Contact
Questions about these terms: info@fillcart.de.